Great!

This app makes eblasts possible on Mac and removes the need to pay MailChimp or Constant Contact tons of money every month for mass mailing to your database. It’s every salespersons dream!

The main purpose for me is to import my lists from a Excel sheet, and be able to insert the “special field” of [first name], which makes sending hundreds of individual emails obsolete. Just that one little field makes my clients believe that I wrote a personal email. As long as it sounds like a personal, “Hi [first name], I just got in this new product I think you might like. Let me know if you would like more info.” with a few pictures (yes, you can add attachments!) you should be good to go.

Typically I sent a test to myself to make sure formatting and links work, then import a tab from my Excel sheet (Everyone, Buyers, Leads, New York, California, etc.), and send away. Each necessary tab would be an individual “blast,” but you can use the same drafted email to send to each tab/category.

You can also use it to send HTML newsletters, which everyone knows are massmailed anyway.

Robberry about SerialMailer, v7.9.0